Public Relations
Amanda Vega believes that brand that brand is both created and maintained through public relations and advertising/marketing efforts. It is imperative that all activities get attention. Rather than simply take the approach of the traditional PR firm which charges a retainer to write a release and then puts it out on PR Newswire in hopes of it being picked up by someone, we employ a more active approach. Our public relations activities focus on developing relationships with the editors both offline and online, as well as taking an active approach in pitching out-of-the-box stories, special interest editorial, and general press coverage that is consistent geared towards building sales.
We create amazing press kits that tie into direct sales and direct marketing plans that work for our clients, and also manage special events, celebrity gifting, media tours, and the like. We believe that having an office in NYC gives us an edge over many Phoenix PR firms. Having staff in the same city as the national publications and broadcasters allows us to easily conduct on-site media tours and (briefings).