Amanda Vega Public Relations Phoenix Arizona
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Social Media
Wikipedia defines Social Media as the online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many different forms including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs. While many think of "MySpace" or "Facebook" when social media is discussed, it is simply way more than that. Many so called "social media experts" think that creating Facebook widgets, iPhone apps, and putting a video on YouTube is social media implementation. It is not. Where most agencies miss the mark is that social media is a conversation, period. It's not advertising pushed into social networks. It is not marketing materials virally spread through blogs. It's not just having a blog written by your CEO. It's conversations, and you have to participate, or someone else will.
Amanda Vega Consulting has been providing social media services for well over 15 years. We had one of the first 100 blogs online, and we were managing communities through social media avenues before they had the fancy names they do today like blog, social network, and twitter. Our agency provides clients with a complete plan for social media goals and closely ties them into overall marketing, sales, and public relations strategies. We have teams dedicated to social media management, social media strategy and social media implementation in 15 countries and 4 languages, and it goes far beyond a blog.
Contact us today to see how a social media plan and implementation will best serve your company.
Social media management is one of our expertise. Unlike some firms that offer a series of profile set ups and a wordpress blog to appease someone’s love of the buzzword rather than a strategy that ties into real business principles, our team approaches social media as it ties to a plan. Most of the time, clients need social media to help with supporting: a current marketing initiative, reputation management, public relations plan extension (80% of writers find their stories online folks,) increased search engine rankings (social media gives Google and Yahoo! more relevant "food" to play with,) or increased market penetration. We’ve also become experts at FDA and SEC compliance in social media. And we can get you out of trouble if you’ve already messed up.
We break social media into four steps:
1. Listening – you have to listen before you talk. Your mom taught you this, as does every business-book-of-the-week. So that’s what we are going to do first. But, we won’t do it for too long. Lurking is NOT okay for long periods of time.
2. Set Up – getting you tools, profiles, RSS feeds, and everything else you need to create a publishing hub so your communication has wings
3."Direct Communications" social media management – community manager type activities to help PUSH your message to the audience (internal blogs, podcasts, whitepapers, etc.)
4. "Responsive" social media – simply put, monitoring and responding to other communications happening in your industry/arena using real people, real fans, and those with real following already
While all of the activities are laden with technology, the newest widgets, gadgets, sites, and mindless tools, they require two things for success: a dedication for ongoing participation in a thoughtful and honest way, and a team that will be the conduit between your company or other stakeholders and the social media world (because really, who has time for all of that content creation AND the ability to know whether today Plurk or Plink....?) Most importantly, we tie these activities into a set of real goals and realities, not just set you up a bunch of social network profiles and a stupid youTube video and say "ok, all done."
Contact us today to see how social media ties into traditional efforts.