Amanda Vega Public Relations Phoenix Arizona
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Social Media Training and Staffing
For many of our clients, it makes more sense to bring social media management in-house. Some wish to keep a team of social media experts on site in order to work closely with internal communication teams, and some want to keep community managers and customer service reps internally as a way of doing business. Whatever your reasons, the importance of proper training of your team, and finding a good team to begin with are imperative to your success.
Much like hiring for other specialty services, it’s hard for non social media consultants to determine who is truly a social media expert, and who is just blowing smoke. We can help you source and staff a team that is legitimate and solid in their skill set to ensure you get the best team possible. In fact, we have an offering where we come in and build your own custom team, train them, and then hand them over to you. It’s your choice whether we stay involved after that or not. We also have services that put one of our social media experts in-house for you.
Additionally, ongoing training is critical to true success in social media. Changes in social networks policy, privacy, and terms of use can create nuances and increase your risk for involvement both on the IT side of things, as well as in the communication sense. Our training services include half day seminars, full day seminars, quarterly retained training, and other custom training solutions for your teams. There is even an affordable custom training solution for those of you with multiple locations (retail and restaurant social media) and those that are franchises seeking social media.
Contact us today to see how a social media plan and implementation will best serve your company.
Social media management is one of our expertise. Unlike some firms that offer a series of profile set ups and a wordpress blog to appease someone’s love of the buzzword rather than a strategy that ties into real business principles, our team approaches social media as it ties to a plan. Most of the time, clients need social media to help with supporting: a current marketing initiative, reputation management, public relations plan extension (80% of writers find their stories online folks,) increased search engine rankings (social media gives Google and Yahoo! more relevant "food" to play with,) or increased market penetration. We’ve also become experts at FDA and SEC compliance in social media. And we can get you out of trouble if you’ve already messed up.
We break social media into four steps:
1. Listening – you have to listen before you talk. Your mom taught you this, as does every business-book-of-the-week. So that’s what we are going to do first. But, we won’t do it for too long. Lurking is NOT okay for long periods of time.
2. Set Up – getting you tools, profiles, RSS feeds, and everything else you need to create a publishing hub so your communication has wings
3."Direct Communications" social media management – community manager type activities to help PUSH your message to the audience (internal blogs, podcasts, whitepapers, etc.)
4. "Responsive" social media – simply put, monitoring and responding to other communications happening in your industry/arena using real people, real fans, and those with real following already
While all of the activities are laden with technology, the newest widgets, gadgets, sites, and mindless tools, they require two things for success: a dedication for ongoing participation in a thoughtful and honest way, and a team that will be the conduit between your company or other stakeholders and the social media world (because really, who has time for all of that content creation AND the ability to know whether today Plurk or Plink....?) Most importantly, we tie these activities into a set of real goals and realities, not just set you up a bunch of social network profiles and a stupid youTube video and say "ok, all done."
Contact us today to see how social media ties into traditional efforts.